Download PDF Why Fonts Matter, by Sarah Hyndman
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Why Fonts Matter, by Sarah Hyndman
Download PDF Why Fonts Matter, by Sarah Hyndman
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Take a look at the experiences and associations type evokes. Fonts have different personalities that can create trust or mistrust, give you confidence, make things seem easier to do or make a product taste better. Understand the science behind how fonts influence what you read. They are hidden in plain sight, they trigger memories, associations and multi-sensory experiences in your imagination. You may not believe it, but fonts can change the meanings of words right before your very eyes, alter the taste of your food, evoke emotional responses and reveal their users' personalities. Graphic designer Sarah Hyndman specializes in exploring how fonts influence us as type consumers; Why Fonts Matter synthesizes Hyndman's 20 years of experience as graphic designer with her typographic research and the findings of experimental psychologists and neuroscientists.
- Sales Rank: #60823 in Books
- Published on: 2016-05-02
- Original language: English
- Number of items: 1
- Dimensions: 8.60" h x .80" w x 7.50" l, .0 pounds
- Binding: Paperback
- 144 pages
Review
Sarah Hyndman brings a frisky mix of art and science to her multisensory analysis of typography and communication....
Ellen Lupton --Curator of contemporary design at Cooper-Hewitt National Design Museum
most books about fonts are written for designers - Sarah brings the power of fonts to everyone... --Patrick Burgoyne, Editor - Creative Review
....a fascinating insight into how type can influence our feelings, our senses, and even our taste... --Professor Charles Spence, University of Oxford
About the Author
SARAH HYNDMAN has been a graphic designer for nearly twenty years, and specialises in how fonts influence us. In this work, she has collaborated with psychologists from Oxford University and built on perception research from around the world. She has given talks about typography at TEDx, TYPO, SxSW and a range of other conferences.
Most helpful customer reviews
4 of 5 people found the following review helpful.
Fun visual explanations any designer will enjoy
By D. Blatner
I've been choosing and working with fonts since the late 70s and I have dozens of books on type…�but this book is different. Through many fun illustrations, anecdotes, and facts, the author tells the story of how fonts and typography affect us. Some of it is rather light, with disconnected sections, but it's the kind of book you can open anywhere and find something interesting.
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